A: Staging helps buyers visualize how they can live in and optimize the use of a home. Physical staging is always optimal, but occasionally it is not possible to install physical staging so virtual staging can be a viable alternative. When using virtual staging the most important thing is to set the buyer’s expectations ahead of time so that their viewing experience is not diminished by the disappointment of walking into an unfurnished home.
We can achieve this in our marketing by showing photos of the empty rooms with the virtually staged photos right after, mentioning in marketing remarks that the property is virtually staged and having the virtual staging photos displayed at the property for reference.
Virtual staging can also be used in conjunction with physical staging, for example, if there is a particular room in a home that has multiple potential uses to highlight those options.